Real Findings

Case studies: what ready looks like.

Seven decisions, seven Fisga studies. Each one shows the question, the buyers who were scored, what the data found and what the team did next.

Concept Testing · Packaged Food · October 19, 2026 People loved the cookie delivery idea. They chose the grocery pack. 72% chose the grocery pack over warm cookies delivered to the door. Read the case study → Concept Testing · Health Membership · October 19, 2026 Parents liked both telehealth plans. Most would only pay for one. 90% liked the plan for one person. Only 13% would pay for it. Read the case study → Feasibility Study · Automotive · June 6, 2026 How Fisga Answered a $3M Go-to-Market Decision in 16 Minutes Einstieg, which restores Porsche 912s: regional co-selling beat a national direct campaign, and the comfortable price ceiling was about $73,000, not the planned $85,000. Answered in 16 minutes. Read the case study → Feasibility Study · Plant-Based Launch · June 6, 2026 How Fisga Delivered a Plant-Based Launch Decision for Verdant Foods Verdant Foods plant-based launch: 68.8% high purchase intent, a realistic 20% to 35% trial rate, meat-reducers as the primary target and $6.99 as the launch price. Read the case study → Concept Testing · Cultural Institution · June 6, 2026 How Fisga De-Risked a Museum's Marquee Exhibition Booking in 11 Minutes Natural History Museum of Utah: which traveling exhibition to book. Hands-on science was the top must-have for families, and the right booking adds 8,000 to 18,000 paid visits. Read the case study → Consumer Segmentation · Pet CPG · June 6, 2026 How Fisga Identified the Right CPG Buyer for ElectroDog®'s U.S. Market Entry ElectroDog® U.S. launch: 92.2% appeal but 10.4% believability, two Southern California launch segments, and a $3.99 launch price. Read the case study → Concept Testing · Fintech · June 6, 2026 How Fisga Found the Trust Gap in a Fintech Concept Before Launch Card Dial rewards app: 9 in 10 liked the concept but only 4 in 10 believed it. Trust in manually entered data, not privacy, was the barrier to fix before launch. Read the case study →